How Popular Brands Use SMS Marketing

Reposted via How to fit SMS in Digital Marketing Strategy | Juvlon

Were you under the impression that savvy marketers use SMS Marketing just to promote their products or deals with a plain “Grab the deal before it expires” tag? You are sadly mistaken. Marketers around the world have realised the potential of SMS Marketing in converting customers. A 160-characters media plan can reap humongous results in a multi-channel marketing strategy. Why? Because it is sharp, targeted and customers have willingly opted-in to hear from you!

SMS Marketing – The Wonder Tool
SMS Marketing is one of the best things that have happened to the industry. I mean, think about this. You can reach your customers, 24/7, at a single touch, and anywhere! Of course, the risk of getting spammed is always present unless you keep your outgoing texts in check.
According to Techipedia, 98% of SMS messages sent are opened, and 83% of them are opened within 3 minutes. That not only shows the opportunity behind texting as a communications medium but also how crucial it is to get it right — because you’re talking with people in a medium they clearly find extremely important.

Customers treat SMS as deeply personal. So a simple request – “Hi Dave, get 50% off of your next meal when you show this message!” – can get terrific response rates. It’s an effective way to keep your lists of users up-to-date and honest, saving on admin costs and white mail.

SMS – Your ticket to constant Digital Marketing success

SMS marketing packs a bunch of awesome features that lets you communicate to your audience with a focused messaging strategy. And how you can use them?

1. Sending alerts and reminders
Keep your customers updated on their orders or the upcoming events. SMS alerts and reminders, reinforce the importance of your brand.

2. Special offers
Send out tailored offers and deals to your audience to make them feel special

3. Integrate SMS with Emails
Including URLs encourages subscriptions which can eventually be made into a conversion. Furthermore, your total customer view will be improved through incorporating SMS into your email and e-commerce sale as it allows you to track the customer’s activity back to the SMS.

How are brands Using SMS Marketing?
Top notch brands are using SMS marketing on full throttle to reflect their brand persona through the SMSes they send out. Taking a leaf out of their marketing book, here are some of the fresh brands who are getting SMS Marketing right to the T.

1. Comic Con Pune. Arts & Entertainment
This is just the second year and Comic Con is already making fans go crazy waiting for the next year to come. For ardent pop culture followers, comic con sure knows how to keep them hooked. Just a month before the event, Comic Con started sending out teaser texts telling their followers about various offers and about the event on the whole. Check out the texts below.

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2. Swiggy – Online Food Delivery
Swiggy has made life easy for all those of us who love food and just don’t have the time to cook or go to a restaurant. They have managed to capture their customers’ loyalty through their live SMS order tracking services and plenty of offers! Check out some below.

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3. Ferns and Petals – Gifts and Flowers
Popular gifting brand Ferns and Petals have taken live order tracking to a whole new level. Using well-crafted, personalised SMSes, FnP keeps you updated about the status of your order supported with the order link, and the customer service, incase of any loss.

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SMS Marketing is a valuable addition to Digital Marketing for brands. While popular brands have added it on to their promotion bandwagon, for rising brands SMS serves as a fast outreach channel.

Cover image courtesy: https://www.fortytwo.com

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Content Writing 101: How do you define content to the dummies?

To all the beginners out there. Welcome to the free world of writing.

Better, earning from what you write and being your own boss. Given the startup age, everybody wants to start something of their own. Disparate from their boss’ limited view at things and with an urge to make a mark.

Earlier, there was a single school of discipline called Marketing that included, Sales, MARCOM and Business Development. Now the picture is altogether different. Enter Internet. We gaze into the 13-inch screen longer than we have even spoken to our colleague sitting next to us during the day. Today, internet has, I would say, spruced up the business and market scenario and made it a tad bit complex. 2 sides of the same coin. Given the shift of customers towards internet, business followed them and now we have online shopping hitting $2.29 billion in sales this past Cyber Monday. (View more internet marketing stats here)

I have specifically named this post in a very “textbook” sort of way so that I can add to it, plus, you can relate to it better as a step by step guide for learning the art of crafting content.

So what do you say when someone asks you ‘What exactly is content?’

Content is anything and everything that the sea of internet junkies, customers, businesses, job seekers, artists and you would want to read, watch or listen to. Content is the base on which any business or individual draws attention over the web through varied media. The most widely used forms of content are: blogs, articles, websites, videos(both product and brand message), podcasts, case studies, white papers, online seminars.

Here’s an excellent content matrix designed by Distilled, that very clinically shows, what are the different forms of content being used and at what level/purpose of communication. The levels being marked as: Awareness, Purchase as a function of Emotional and Rational tone of communications. The purposes being classified as: To – entertain, educate, persuade and convert.

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Image Source: Distilled

Phew! I could on and on while there will be some more unique forms of content taking birth in the minds of those crazily awesome Digital Content stalwarts! To sum it up – The more, the merrier.

In my next post -‘Content Writing 102’ ( I won’t divulge the title just yet ;)), I shall tell you how to arrive at an acceptable and usable marketing content from resources across the internet. In short, how to filter out all the noise around you to refine and collect usable content.

Meanwhile, if you like this post and would want me to write about any particular topic of your choice, please leave your comments below. I would be more than happy to hear from you.

For content project inquiries, please leave your details in the form below or write to me on nidhi@wordhoot.com!

Cheers and stay tuned!

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