Content Writing 102: A Recipe to Dish out the Most Sumptuous Piece of Content

And the next one here. From my new blog Writeratti, exclusively for posts related to Internet, Digital Marketing, Content Writing and Social Media.


In my last post, Content Writing 101: Content Writing for Dummies, we focused upon the different forms of content that are consumed every day. In here, we will learn how to determine the right story for your content. Every piece of content that you write or plan to write should have a story, and a credible one. Any cock and bull redundant news with all the juice sucked out will go down the drain.

Be it a blog, an article, a video or a podcast. Whatever you create with the intent for others to see and consume, should be worth consuming. Your sources, facts, your analysis on the data at hand and the time of publishing should be strong enough for readers to pop their eyeballs, jump on their chairs and break out of their comfort zones to read and view it.

The Hero’s Content Cycle

Writer and philosopher…

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Content Writing 101: How do you define content to the dummies?

To all the beginners out there. Welcome to the free world of writing.

Better, earning from what you write and being your own boss. Given the startup age, everybody wants to start something of their own. Disparate from their boss’ limited view at things and with an urge to make a mark.

Earlier, there was a single school of discipline called Marketing that included, Sales, MARCOM and Business Development. Now the picture is altogether different. Enter Internet. We gaze into the 13-inch screen longer than we have even spoken to our colleague sitting next to us during the day. Today, internet has, I would say, spruced up the business and market scenario and made it a tad bit complex. 2 sides of the same coin. Given the shift of customers towards internet, business followed them and now we have online shopping hitting $2.29 billion in sales this past Cyber Monday. (View more internet marketing stats here)

I have specifically named this post in a very “textbook” sort of way so that I can add to it, plus, you can relate to it better as a step by step guide for learning the art of crafting content.

So what do you say when someone asks you ‘What exactly is content?’

Content is anything and everything that the sea of internet junkies, customers, businesses, job seekers, artists and you would want to read, watch or listen to. Content is the base on which any business or individual draws attention over the web through varied media. The most widely used forms of content are: blogs, articles, websites, videos(both product and brand message), podcasts, case studies, white papers, online seminars.

Here’s an excellent content matrix designed by Distilled, that very clinically shows, what are the different forms of content being used and at what level/purpose of communication. The levels being marked as: Awareness, Purchase as a function of Emotional and Rational tone of communications. The purposes being classified as: To – entertain, educate, persuade and convert.

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Image Source: Distilled

Phew! I could on and on while there will be some more unique forms of content taking birth in the minds of those crazily awesome Digital Content stalwarts! To sum it up – The more, the merrier.

In my next post -‘Content Writing 102’ ( I won’t divulge the title just yet ;)), I shall tell you how to arrive at an acceptable and usable marketing content from resources across the internet. In short, how to filter out all the noise around you to refine and collect usable content.

Meanwhile, if you like this post and would want me to write about any particular topic of your choice, please leave your comments below. I would be more than happy to hear from you.

For content project inquiries, please leave your details in the form below or write to me on!

Cheers and stay tuned!

Online Retailers earn $2.69bn via Social Shopping

The Social Commerce Blog

Amazon enabling shopping via Twitter reinforces the promise social media has for retailer. Zak Stambor, Internet Retailer managing editor, spoke at the annual ChannelAdvisor Catalyst client conference in Las Vegas on the changing trends in shopping behavior due to the influence of Social Media.


According to Internet Retailer’s Social Media 500, the top 500 ranked retailers earned $2.69 billion last year directly by shoppers clicking through social networks. That’s 62.5% more than in 2012. These estimates do not cover the other social channels through which social influences eCommerce sales.  A few years ago retailers judged their Social ROI based on the number of followers they had on these Social Media Channels. Now, they are diving headfirst into the social media space making their products available at a single click.

Social networks are modifying themselves to be more adaptable for retailers to advertise and sell their products efficiently. Social media giants…

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Understanding the future of Social Commerce

The Social Commerce Blog

Social media is the latest channel for shopping online. With peer reviews and product information readily available in social networks, customers shop critically based on the information they receive in their social circles. With Social Commerce trending the online shopping space, every marketer needs to know what Social Commerce holds for us in future and how can it be utilized for increased conversions.

future of social commerce

In an exclusive chat with Business News Daily, Scott Lachut, director of research and strategy at PSFK Labs, a trends-led business innovation consultancy, answered questions about social commerce explaining its various facets. He spoke at lengths on how changing trends and additional social commerce integrations, will affect consumers’ shopping behavior and retailers’ promotion strategy.

While talking on Twitter’s upcoming “Buy” button feature, Scott explained that, as channels grow in number, consumers get several more new ways to discover products. It is now upto the…

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Use Pinterest to Boost your eCommerce Sales

The Social Commerce Blog

According to a story on MarketingLand, Pinterest touts itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into, to serve more relevant related content to Pinners.


Pinterest is by far the most rapidly emerging visual marketing site for eCommerce Brands. A research article by eMarketer in Forbes states that, Pinterest will have more than 40 million monthly active users in the U.S. by the end of 2014 closely seconding Twitter, which leads with 57 million MAUs in North America. The critics called it a flash in the plan, but results are all there for us to see.

With 87% of the Pinterest users dominated by females, eCommerce retailers should primarily focus on this site to showcase their products. If you are wondering how to flourish on Pinterest…

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Need Engagement? Switch to Instagram

The Social Commerce Blog

Instagram Leads Engagement on Social

Oh you heard it right, not Facebook, not Twitter. It’s Instagram!  Forrester studied 3 million user interactions and 2500 brand posts and found that users do not engage with branded content that often. Well, no surprise there, but what made eyes roll was the finding that visual web leader Instagram is driving the maximum engagement on social media. Instagram posts to have high CTR of 8% as against 2.3% of other ad creatives.

Six out of seven social networks studied by Forrester, received an engagement of less than 0.1%. With a base of 1 million fans that brands had collected on Facebook, every post received only about 700 likes, shares and comments. Similarly on Twitter, the reception was 300 interactions per 1 million followers.  But, the engagement on Instagram was found to be roughly 60 times higher than Facebook and 120 times higher than Twitter…

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Is Our Mythology Responsible For The Gender Bias in Our Society?

Television production companies are coming up with new tele-serials and movies that circle around our mythology. The colourful drapes, the horses, caravaan, huge spread of food and lavish lifestyle with a heavy touch of culture and values. The focal point of every such story enclosed in volumes of our Indian mythology and history are – a brave and intelligent prince and a beautiful but courageous princess who after the entire “leela” ended up being one of the most worshipped deities that we Indians rever. Just to be clear: I do not intend to malign the religious sentiments of my fellow beings. I only wish to put forth a valid point, which, I really hope makes you think.

This thought crept into my mind based on similar such tele-feature. The feature is based on one of Lord Shiva’s incarnation as Malhari Maartanda in the religious land of Jejuri in Maharashtra. He was known to be just, law abiding and a very noble king far and wide. Not many knew about Malhari until this feature was aired. I must say, it has added to my meagre knowledge about our regional mythology. The crux of the story is that Malhari(Orginally Lord Shiva) was under an oath, with the desire of his wife, Goddess Parvati ( The Ultimate form of energy ) that, when Shiva would incarnate as Malhari, Parvati would be his wife but her best friend, Jayadri would be his second wife. She makes him promise this to her, inspite of him warning her, of the extremities to which she would go to stop his second marriage.

Parvati, when she wanted to marry Lord Shiva, had undergone a very tough and difficult form of penance and meditation for years to please Lord Shiva. Similarly when she was born as Mhalsa, she underwent many “tests” so as to prove worthy to marry Malhari. The same repeats when Banu(Jayadri) is set to marry Malhari. She too undergoes streneous and unimaginary assessments only to be approved by the Gods as fit to marry Shiva. Don’t you think this is biased?

I have been boiling to spill out my thoughts here, that why have the male deities, kings and princes always put the female deities, queens and princesses to test under extreme conditions to prove worthy? I shall base my thought on another such example. In Ramayana, after being rescued from Lanka by Ram, Sita was asked to prove the purity of her character by walking into a pyre of fire. Why wasn’t Ram asked to do the same? He was also living away from his wife, in the woods! No questions ever raised here because he is the GOD. Same applies to Lord Shiva. In all his forms, he tested his wife -forever Pravati, to prove worthy to marry him, inspite of knowing all along that she is the one?? Either my logic fails me or this was maddening.

Even today, when a prospective groom rejects a bride, the fault is of the girl. She lacks somehwhere but not the groom. The recent uproar on Deepika Padukone’s video, #MyChoice, all the men haven’t left a single opportunity to make a rip off or mock the message. Did you guys try to understand the message?? You just went by what the script said. Did you try to read between the lines? That project, had only a single message. Women have equal choice to live the way they want, as per what deems fit to them. And immaterial of anyone reading the riot act to them. You men have always had a choice to do what YOU felt was right. Even if it was ethically and morally incorrect. But you still did it. I won’t point fingers at anyone. Those who are reading this with a fair neutrality will know what I am trying to point here. Women too have a right to do so, but not many realise their rights and their right to make a choice of life. That’s what the video intended to convey.

I can only deduce one thing from this. That, this male dominated, patriarchal society gained seeds from our mythology. Male superiority stemmed from there and none of our glorious historians or religious preachers ever took note of this(rather decided not to).  I would have liked to extend this to global history, but I lack sufficient knowledge and citations to do so.

I shall conclude my monologue with a question.

Is Our Mythology Responsible For The Gender Bias Today in Our Society?


Is it being nervous or is it resistance to change? I am not too sure yet. But never was it so severe. The gut tightening, stomach clenching feeling….it leaves me out of breath the entire day. Days are moving faster than I thought they did.
They say I am paranoid. I overthink. I allow it to get to me and faster. The complex web of being brutal and manipulating is not blending in well with me.
I am gasping for breath every single moment. I hate the nightfall for it leads to a new dawn. And the cycle continues. All of what I am pouring into this pensieve is oozing of negativity. They say I should let it go. I can’t. I choose to think of it like I am thrown in a deep swimming pool. I hate water around me. It is scary and drowning. I want to go to the mountains. Again.
Yes. The mountains. The peaceful serene mountains. Amidst the cool breeze, fragrance of nature and the stillness of life. I hate this pace.
I want to write more. Read more. Travel. I don’t care about how the sudden shift might affect me. Right now I feel like I am running blind in the dark.
Tha pressure to excel in an unsavoury environment will kill me. It’s not false.

I yearn for the air. I yearn for the freedom..

Does Amazon-Twitter affiliation mark the future of Social Commerce?

#AmazonCart! WOW! What has been your experience so far?

The Social Commerce Blog


 Amazon has gone outright social by introducing #AmazonCart. Users can now add products to their Amazon cart while they are browsing their Twitter feed. Users just need to reply to tweet with Amazon product link with a hashtag #AmazonCart. Twitter users can “Add it now, buy it later” on Amazon – a social commerce masterstroke by Amazon!


It’s direct impact? Customers quickly convert their impulsive intent into a decision with the mere use of a hashtag. And the flipside of this being, whether it would sit well with users when the #AmazonCart tweet is posted? Not everyone would be happy to let the world about what they have bought. That may definitely cause a stir. Like in 2009, when Facebook’s Beacon turned out to be a “high profile mistake”, had closed down due to privacy issues. Amazon just needs to play their cards right.

Advertising #AmazonCart

While immediate benefit…

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