Unlocking Creativity

 

creative-confidence-equation
Source: Taraleaver.com

 

I am currently facing the usual writers’ block. As most of us do, I started asking myself whether I can really write, or produce something so good that my readers would come flooding to my blog. It is still a dream. So while I was here staring blankly at my screen, making out the letters on my keypad, tossing up ideas in my mind, I decided to read something. And not my usual sci-fi, fiction or fantasy! I laid my hands on Creative Confidence, by Tom Kelly and David Kelly.

I consider this blog as homework after reading the first chapter.

How do you define creativity?

Most of us don’t. We just associate it with anything arty, like design, painting, decorating, handicrafts etc. As I did, we all need to get one thing straight. Each one of us is creative. And being creative is not being artful. Creativity is not restricted to the realms of art and craft. It seeps deeper than that. It is a state of mind, a way of thinking that shows up depending on our surroundings, our activities and what situation we are in. Circulating money in stock market and making a profit out of it is creativity in itself. Not everyone can do that. Creativity is an extension of one’s imagination. The power and the ability to do something, differently.

Creativity is a hereditary trait. Hell No!

There is no gene defined for creativity that you inherit from your forefathers. Einstein’s father wasn’t a stalwart of relativity. While we were kids, we did not just grow up crunching numbers or analyzing reports. Most of the complex things start simple.  We scribbled, babbled, made vague noises testing our vocal chords. Intelligence is a creative state of mind. Many of us raise our hands up and say, “Oh no, I am not creative at all!” Many others cringe to accept that they have a creative side to them. Today, the number one quality required in most c-level positions is creativity. Ability to think and act out of the box.

How to develop Creativity?

There is no crash course defined to develop creativity. It is either you want to be creative or you don’t want to be. Unrestricted, boundless ideas flowing through your mind and a free approach to ideas around you, is the first step towards unleashing your creative aura. Get out of your comfort zone, try something that you have never tried before, learn a new skill, do something freehand or as they say, let your “chi” flow freely :D.

It is all in your mind. Research point to the fact that we humans use only about 10% of our brain (yes, I watched Lucy). So why are we wasting the remaining 90%? Is there a biological or global restriction on using the remaining 90? No.

Entrepreneurs are creative. Period.

They think differently and they dare to act upon it. We live in an age of entrepreneurship where a modestly skilled – not educated- but skilled individual devices a solution to the most common problems that we face. Organizations are moving out of the corporate bureaucracy to motivate their employees to think creatively and harness it to design amazing products and solutions.

So, next time you enter your mind palace, remember that you are creative. It’s just a matter of bringing it into action.

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Content Writing 101: How do you define content to the dummies?

To all the beginners out there. Welcome to the free world of writing.

Better, earning from what you write and being your own boss. Given the startup age, everybody wants to start something of their own. Disparate from their boss’ limited view at things and with an urge to make a mark.

Earlier, there was a single school of discipline called Marketing that included, Sales, MARCOM and Business Development. Now the picture is altogether different. Enter Internet. We gaze into the 13-inch screen longer than we have even spoken to our colleague sitting next to us during the day. Today, internet has, I would say, spruced up the business and market scenario and made it a tad bit complex. 2 sides of the same coin. Given the shift of customers towards internet, business followed them and now we have online shopping hitting $2.29 billion in sales this past Cyber Monday. (View more internet marketing stats here)

I have specifically named this post in a very “textbook” sort of way so that I can add to it, plus, you can relate to it better as a step by step guide for learning the art of crafting content.

So what do you say when someone asks you ‘What exactly is content?’

Content is anything and everything that the sea of internet junkies, customers, businesses, job seekers, artists and you would want to read, watch or listen to. Content is the base on which any business or individual draws attention over the web through varied media. The most widely used forms of content are: blogs, articles, websites, videos(both product and brand message), podcasts, case studies, white papers, online seminars.

Here’s an excellent content matrix designed by Distilled, that very clinically shows, what are the different forms of content being used and at what level/purpose of communication. The levels being marked as: Awareness, Purchase as a function of Emotional and Rational tone of communications. The purposes being classified as: To – entertain, educate, persuade and convert.

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Image Source: Distilled

Phew! I could on and on while there will be some more unique forms of content taking birth in the minds of those crazily awesome Digital Content stalwarts! To sum it up – The more, the merrier.

In my next post -‘Content Writing 102’ ( I won’t divulge the title just yet ;)), I shall tell you how to arrive at an acceptable and usable marketing content from resources across the internet. In short, how to filter out all the noise around you to refine and collect usable content.

Meanwhile, if you like this post and would want me to write about any particular topic of your choice, please leave your comments below. I would be more than happy to hear from you.

For content project inquiries, please leave your details in the form below or write to me on nidhi@wordhoot.com!

Cheers and stay tuned!

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