According to a story on MarketingLand, Pinterest touts itself as “the world’s largest human created collection of things,” with more than 30 billion pins on 750 million boards. It’s a treasure trove of data about user interests that Pinterest digs into, to serve more relevant related content to Pinners.
Pinterest is by far the most rapidly emerging visual marketing site for eCommerce Brands. A research article by eMarketer in Forbes states that, Pinterest will have more than 40 million monthly active users in the U.S. by the end of 2014 closely seconding Twitter, which leads with 57 million MAUs in North America. The critics called it a flash in the plan, but results are all there for us to see.
With 87% of the Pinterest users dominated by females, eCommerce retailers should primarily focus on this site to showcase their products. If you are wondering how to flourish on Pinterest…
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