Social media is the latest channel for shopping online. With peer reviews and product information readily available in social networks, customers shop critically based on the information they receive in their social circles. With Social Commerce trending the online shopping space, every marketer needs to know what Social Commerce holds for us in future and how can it be utilized for increased conversions.
In an exclusive chat with Business News Daily, Scott Lachut, director of research and strategy at PSFK Labs, a trends-led business innovation consultancy, answered questions about social commerce explaining its various facets. He spoke at lengths on how changing trends and additional social commerce integrations, will affect consumers’ shopping behavior and retailers’ promotion strategy.
While talking on Twitter’s upcoming “Buy” button feature, Scott explained that, as channels grow in number, consumers get several more new ways to discover products. It is now upto the…
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