Amazon enabling shopping via Twitter reinforces the promise social media has for retailer. Zak Stambor, Internet Retailer managing editor, spoke at the annual ChannelAdvisor Catalyst client conference in Las Vegas on the changing trends in shopping behavior due to the influence of Social Media.
According to Internet Retailer’s Social Media 500, the top 500 ranked retailers earned $2.69 billion last year directly by shoppers clicking through social networks. That’s 62.5% more than in 2012. These estimates do not cover the other social channels through which social influences eCommerce sales. A few years ago retailers judged their Social ROI based on the number of followers they had on these Social Media Channels. Now, they are diving headfirst into the social media space making their products available at a single click.
Social networks are modifying themselves to be more adaptable for retailers to advertise and sell their products efficiently. Social media giants…
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