Need Engagement? Switch to Instagram

The Social Commerce Blog

Instagram Leads Engagement on Social

Oh you heard it right, not Facebook, not Twitter. It’s Instagram!  Forrester studied 3 million user interactions and 2500 brand posts and found that users do not engage with branded content that often. Well, no surprise there, but what made eyes roll was the finding that visual web leader Instagram is driving the maximum engagement on social media. Instagram posts to have high CTR of 8% as against 2.3% of other ad creatives.

Six out of seven social networks studied by Forrester, received an engagement of less than 0.1%. With a base of 1 million fans that brands had collected on Facebook, every post received only about 700 likes, shares and comments. Similarly on Twitter, the reception was 300 interactions per 1 million followers.  But, the engagement on Instagram was found to be roughly 60 times higher than Facebook and 120 times higher than Twitter…

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