#AmazonCart! WOW! What has been your experience so far?
Amazon has gone outright social by introducing #AmazonCart. Users can now add products to their Amazon cart while they are browsing their Twitter feed. Users just need to reply to tweet with Amazon product link with a hashtag #AmazonCart. Twitter users can “Add it now, buy it later” on Amazon – a social commerce masterstroke by Amazon!
It’s direct impact? Customers quickly convert their impulsive intent into a decision with the mere use of a hashtag. And the flipside of this being, whether it would sit well with users when the #AmazonCart tweet is posted? Not everyone would be happy to let the world about what they have bought. That may definitely cause a stir. Like in 2009, when Facebook’s Beacon turned out to be a “high profile mistake”, had closed down due to privacy issues. Amazon just needs to play their cards right.
While immediate benefit…
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