How Social Proof can help you increase your ROI?

Social Proof

Ease and availability of technology coupled with strong resources have made the customer a ruthless decision maker. With Social Media ruling every facet of consumer market, converting a browser or a customer to a “Consumer” is altogether a different ball game. Social proof refers to the way in which familiar social interactions influence a consumer’s view of a particular product or service.  Social Proof is the currency of a successful sale. Social proof, one of Cialdini’s famous six pillars of influence, has become a very important part of selling given the open nature of the web. Read More…

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